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The Most Innovative Marketing For Appliance Stores

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Are you trying to attract more customers to your appliance store? If so, you might not want to rely on marketing methods that are tried and true. Instead, you ought to think outside of the box. Some of the best marketing techniques are also the most innovative ones.

Anyone that needs new ways to market their appliance store should keep reading. These methods may be unconventional, but they can get results.

1. Use Streaming Video

Are you about to get a new appliance in your store? If so, you should try to show it off in the most interesting way you can using streaming video on Facebook or Periscope. It can be very helpful to introduce new products through streaming video.

Make sure that your customers know when you are going to be getting new appliances in. From there, you can set up a stream time and show them off. A lot of people will want to tune in out of curiosity. Once people see what the appliances can do, they will want to come into your store and make a purchase.

2. Do Public Displays

A lot of people have a hard time ignoring a public display, especially if that display is outdoors. If you set up an outdoor display for some of your appliances like refrigerators, electric ranges or even washers, people will want to come over so that they can get a closer look at them.

There are all kinds of ways to display your products effectively. You could simply let customers approach you and answer any questions that they might have. You could show off how the appliances work. You could even take a more dramatic approach and put on some skit. What is important is that you will be capturing the attention and interest of people that could come to your store.

3. Write Tutorials

A lot of the best marketing is done online. Also, a lot of great marketing stands on its own. If you write helpful tutorials that link back to your website or online store, you will be able to attract a lot of new business.

For example, you might want to come up with a tutorial that will help people to diagnose problems with their toaster. If the issue can’t be resolved using the suggestions in the post, you could urge the person to visit your appliance store.

People are always looking for tutorials, and people appreciate the helpful content. This method of marketing can show potential customers that you care.

4. Use Social Media

social media marketing for appliance storesIf you’re not using social media in your marketing, you will want to make a few changes to your current marketing strategy. Social media can be a fantastic tool, especially when it is used appropriately.

Make sure you have accounts on all the big social media platforms. While Facebook and Twitter accounts probably seem obvious, you might also want to establish a presence on Instagram and Snapchat. These platforms are more popular with younger demographics.

Update your social media accounts on a regular basis. Use them to connect with customers and ask them questions, or use them to point out some helpful information. Make sure that your social media accounts are always working to promote your store.

5. Find New Ways To Display Your Appliances

How are you showing your appliances in store? If you simply have your boxes sitting on store shelves, then you might not be presenting them in the right kind of way. A great display can be a terrific way to entice a customer to make a purchase.

When you are putting together displays, you should always think about staging. For example, you could show your blenders next to a book about making healthy smoothies. When a customer sees that, they will instantly start thinking about the delicious smoothies that they could make with the right blender.

Always make sure that your displays are encouraging people to make purchases. If your screens are flat and lifeless, it’ll be harder to entice people into buying products.

As you can see, there is more to marketing appliances than sending out mailers. If you want to do more for your appliance store, then you should try out some of the marketing suggestions listed above.