Renovating Ideas – Asbestos, Security Screws, Carpet Cleaning et al

Marketing

4 Tough Questions To Ask Before Hiring A Marketing Agency

marketing-questionsChoosing the right marketing agency for your business is one of the most important decisions you can make. Whether you are a new business trying to get established in your niche or an existing company wanting to grow, knowing the right questions to ask when making a decision about marketing can be the key to a successful campaign. Your money is important, and “the budget you set aside for any strategy needs to be spent in the most productive way possible.” says Jenny Yang, general manager of Magnolia Marketing Communications. Think about what you want to achieve before starting the process of interviewing marketing companies.

When you are ready to launch the search, make sure to ask these questions:

1. Who are the members of the marketing team?

Your business is important to you, and you want to spend your money efficiently, and that means having the right team working on your marketing campaign. Depending on the size of the company, your team should consist of some collaborators from senior to brand new. You should always have a primary point of contact with some expertise and experience that you can phone or email with any questions, but having contact information for everyone on your team is preferable. Ultimately, your decisions are the most important ones, and it is your money being spent, so make sure you ask about the collective experience of your team and make sure you are comfortable trusting them with your business.

2. How is success measured?

Before asking that question of your marketing team, you need to answer that question yourself. What does success look like? Is it the number of leads generated from this campaign? Or are you seeking to create a unique brand in the marketplace? Communication between you and your marketing team should be collaborative on this point. Being the experts in their field, they should be able to tell you what type of success you can expect with the budget you are working with, and also the best way of tracking that success. Ask about software based tracking systems that you might be able to check remotely to keep you in the loop. If part of the campaign is online, then you should be able to track the number of hits your site gets, or the number of clicks a particular link has.

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3. What type of marketing suits my needs?

Your marketing strategy should match what your ultimate goal is to enhance your business. Are you planning on doing a marketing blitz for one particular product in the hope of generating quick sales like a holiday promo, or are you looking at a more long-term strategy of educating the public and building their trust gradually? Your target market is the key to how your marketing campaign unfolds. If you are appealing to a younger generation, then social media will need to play a large part. If you are catering to senior citizens, then a paper campaign will be the way to go. Baby boomers can go either way, but their electronic savvy will lean more towards traditional websites than Instagram. Your marketing team should always be consulted when making these decisions as they are the experts. Different techniques will differ greatly in execution and cost, so ask as many questions as possible about the process, so you aren’t surprised by a hefty bill.

4. How much is it going to cost?

Regardless of how large your budget is, you need to answer the previous questions before tackling the issue of cost. You always want to discuss this with your marketing team in the context of your end goal. How can you achieve the success you want with the budget you have? It may not be possible, so these discussions are vital at the beginning of the process. You don’t want to find that halfway through the work, you need to shift gears because you ran out of money. There are several different types of rates a marketing company can charge so ask a lot of questions to find the payment rate that suits you.

Hourly – if you are embarking on a long, education-based campaign, paying for the hours worked on a campaign could get quite costly.…

The Most Innovative Marketing For Appliance Stores

Home 21 Home Appliances

Are you trying to attract more customers to your appliance store? If so, you might not want to rely on marketing methods that are tried and true. Instead, you ought to think outside of the box. Some of the best marketing techniques are also the most innovative ones.

Anyone that needs new ways to market their appliance store should keep reading. These methods may be unconventional, but they can get results.

1. Use Streaming Video

Are you about to get a new appliance in your store? If so, you should try to show it off in the most interesting way you can using streaming video on Facebook or Periscope. It can be very helpful to introduce new products through streaming video.

Make sure that your customers know when you are going to be getting new appliances in. From there, you can set up a stream time and show them off. A lot of people will want to tune in out of curiosity. Once people see what the appliances can do, they will want to come into your store and make a purchase.

2. Do Public Displays

A lot of people have a hard time ignoring a public display, especially if that display is outdoors. If you set up an outdoor display for some of your appliances like refrigerators, electric ranges or even washers, people will want to come over so that they can get a closer look at them.

There are all kinds of ways to display your products effectively. You could simply let customers approach you and answer any questions that they might have. You could show off how the appliances work. You could even take a more dramatic approach and put on some skit. What is important is that you will be capturing the attention and interest of people that could come to your store.

3. Write Tutorials

A lot of the best marketing is done online. Also, a lot of great marketing stands on its own. If you write helpful tutorials that link back to your website or online store, you will be able to attract a lot of new business.

For example, you might want to come up with a tutorial that will help people to diagnose problems with their toaster. If the issue can’t be resolved using the suggestions in the post, you could urge the person to visit your appliance store.

People are always looking for tutorials, and people appreciate the helpful content. This method of marketing can show potential customers that you care.

4. Use Social Media

social media marketing for appliance storesIf you’re not using social media in your marketing, you will want to make a few changes to your current marketing strategy. Social media can be a fantastic tool, especially when it is used appropriately.

Make sure you have accounts on all the big social media platforms. While Facebook and Twitter accounts probably seem obvious, you might also want to establish a presence on Instagram and Snapchat. These platforms are more popular with younger demographics.

Update your social media accounts on a regular basis. Use them to connect with customers and ask them questions, or use them to point out some helpful information. Make sure that your social media accounts are always working to promote your store.

5. Find New Ways To Display Your Appliances

How are you showing your appliances in store? If you simply have your boxes sitting on store shelves, then you might not be presenting them in the right kind of way. A great display can be a terrific way to entice a customer to make a purchase.

When you are putting together displays, you should always think about staging. For example, you could show your blenders next to a book about making healthy smoothies. When a customer sees that, they will instantly start thinking about the delicious smoothies that they could make with the right blender.

Always make sure that your displays are encouraging people to make purchases. If your screens are flat and lifeless, it’ll be harder to entice people into buying products.

As you can see, there is more to marketing appliances than sending out mailers. If you want to do more for your appliance store, then you should try out some of the marketing suggestions listed above.…

Internet Marketing For Personal Trainers

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If you are just joining the personal training market, or you have been in it for a while, then you are aware of the difficulties that one faces when trying to market a personal training business. Growing such a business will take time and will require the help of a marketing plan. Else you will be unable to engage with your existing and new customers.

Since the benefits of staying fit are usually promoted all the time, much more people are turning towards training solutions so as to improve their body orientation, their health and eventually their self-esteem. “Capitalizing on this interest is very vital in developing an effective way to market your personal training business.” comments Mark Ley of Peak Synergy Fitness. “However, you have to approach this in the right way if you are to be successful in finding new clients.”

Online Marketing Is The Way To Go For Personal Trainers

Nowadays, online marketing is the way to go. Not only is it very affordable, but it is also very efficient. There are very many potential customers out there that have access to the internet, and you can capitalize on this. With the internet, you do not have to leave the comfort of your seat making it a very convenient way to market your personal training business.

social media marketing

Social Media Marketing

If you are intent on using the internet to market your business, you may want to try social networking. Facebook, Instagram, Snapchat, Twitter and Google+ are great platforms that you can use to communicate your services and expertise to existing and new customers. The main advantage of social media is the fact that it is free.

Social networking is also an idea because, at this day and age, social media platforms are full of people interacting with one another and learning more and more about each other. If you happen to have a large following in any of these platforms, you have the potential to reach a lot of people with your marketing plan. Make sure that you allocate enough time each day, to post and respond to any comments and questions so that your customers feel that they are highly valued.

Personal Trainers Need Great Looking Websites

Another very efficient way you can use the internet to market your personal training business is the use of a website. If you do not have one, you may want to ask yourself whether you would use a personal trainer who does not have a professional website. A website acts as a brochure where people can learn more about the services you offer, your prices, location, and credentials. If used together with social networking, you will be surprised at your success.

Nowadays everyone intent on finding useful information about any subjects uses blogs. They have become the dictionaries and encyclopedias of today’s age. Therefore, you may want to include a blog in your online marketing plan. Make sure that all your blog provide the reader with useful information so that they will keep returning to it. It will add a lot of personality to your business and may also be very helpful in driving traffic to your website.…

Simple Ways To Market And Promote A Carpet Cleaning Business

 

marketing strategiesIf you have a carpet cleaning business, one that is currently struggling, you might want to consider different ways to promote it. It could be that you are not using the right strategies, or you are targeting the wrong market, to generate qualified leads. Instead of only using the classified ads that are in your community, you should expand to the Internet. There are so many different ways to advertise online including the use of PPC advertising on Google and Facebook, and also search engine optimization, strategies that can bring in targeted traffic. Before you can use any of the strategies, you need to make sure that you have a fully optimized website that is showcasing your services. Use the following steps to start generating traffic from the Internet, and it begins by properly optimizing your site.

How To Optimize Your Website

The first step of the process is to optimize your site using five specific strategies. All of these will help you rank on the search engines. “First of all, you should have unique content on every post that you make, including your main website, as this will make it easier to rank for your target keywords.” states Jewell Brown of Hurricane Web Design – Vancouver SEO.

Second, you will want to add images representing the services that you offer. Third, you will want to add videos. It is recommended that you use videos that you have personally created which are showcasing the services that you can provide for your customers. Fourth, you need to interlink all of the pages on your website, making it very simple for the search engine bots to index your content. Finally, John Clemons from http://www.refreshcarpetclean.com/ says “You need to link out to other websites, specifically authority sites that are already ranking for the carpet cleaning services keywords that you are also targeting, something that will help you rise to the top of the search engines.”

Using The Power Of Off-Site SEO

The second step of this process is to finish the optimization of your website which involves off-site SEO. In simpler terminology, this just means that you need to build backlinks from different websites on the Internet which include social media sites, blogs, and forums. You need to make these on a gradual basis, so they look as natural as possible, and you should never use your main keyword but a handful of times. Once this is done, you should start seeing your website, and all of the secondary pages, ranking for the keywords that you are targeting on each page.

Starting PPC Campaigns

Finally, you will want to start a pay per click campaign that can bring almost immediate traffic which will be the most expensive part of your advertising as it will cost you money for every click that you get. You can do this on Google and Facebook, but it is preferable to use Facebook because your advertisements can be shared across the network. Using Facebook will help you generate viral traffic, but only if you are marketing with your videos that you have created about your business, and also using carpet cleaning related images.

Once you have completed all of these steps, you should start to see visitors coming to your website quite quickly, mostly generated by PPC traffic. As the days and weeks pass, this trade will begin to be a mixture of paid advertisements and visitors that find you because of search engine optimization. As long as you have properly optimized your website, showcasing all of the services that you can offer, you should have a dramatic increase in the number of inquiries about the services your carpet cleaning business can provide, and you will start generating more sales.…

Market Your Drug Treatment Center The Right Way

_6902To get marketing advice for drug treatment centers, follow along here. It is a good idea to work with these tips whether you are new to this or just want more people to work with. There are always going to be people that need help so here’s more on helping them to find you.

It’s important that you let people know what kind of addictions you can help with. If you focus on all drugs, then you need to make it clear on your website and in your ads that this is the case. Don’t be afraid to talk about the fact that you help with meth, heroin, or any other hard drug addiction if you need people that have been using them. Let people know that no matter how illegal the drugs are that they are on that you can help them, and they won’t get into any trouble.DrugAddictionRehabCentr

Drugs are something that can make people act entirely different and bad compared to how they would normally be. You need to have people on standby that understand people are not rude or demanding when they call to ask for more information, they just are probably high or coming down off of something. The only time you need to have someone intervene like the authorities is if people say they’re going to hurt themselves or others. Other than that, just let people vent and if your phone staff cannot handle it then find people that can. Anna from Women’s Drug Treatment Centre Vancouver told us: “It is really important to have staff that are able to handle these people on the phone to create a good first impression. Your staff should understand to treat these people nicer than normal and avoid hanging up on someone that is upset.”

What kind of help can you give to people? Are you able to give them medications to help with withdrawals and a place to stay for a few months? Are you more of an outpatient center that people can visit on a regular basis? You need to make sure you have a website that goes over all of this and that you include these services in your ads. Otherwise, people are going to start calling you just to ask about these things and it’s a waste of time for you to have to deal with it if you can tell them what you do in other ways.

Marketing is something any business needs to do to get customers. If you have a drug treatment center or are just in charge of marketing for one, use the advice you were given here so you can get in touch with those that can give you assistance.

 

The Differences Between Realtors And For Sale By Owner

real estate agent selling property

It can be difficult for homeowners to decide whether they should hire a real estate agent or sell their home themselves. These days, the for sale by owner process is easier than it has ever been before. Anyone can list their home on popular real estate sites, and smartphones make it easy to take attractive photographs. Information provided by Cardas Mugridge Group – Maple Ridge and http://realestateinmission.ca/.

With that said, there are some clear advantages — and disadvantages — to working with a realtor. Here are of few of the differences you should be aware of:

1. A Realtor Will Help You To List Your Home At The Perfect Price

It can be hard for sellers to set the ideal price for their home. While anyone can look at the prices that comparable homes have sold for, many amateurs still wind up pricing their home too low or too high.

A real estate agent has a strong understanding of the market in your area. They will know whether the market favors buyers or sellers, and will price your home accordingly. They will work to secure the best possible price for your home. Because realtors work off of commission, they have every incentive to sell your home for a great price.

Visit zolo.ca or rew.ca to search real-estate listings and homes in Canada to compare average market prices and other useful information.

2. A Real Estate Agent Will Cost You More

Selling your home on your own won’t cost you a thing. However, if you opt to hire a realtor, you will wind up paying them.

With that said, you won’t have to pay anything up front. As mentioned above, realtors get paid through commission. They won’t get any money unless they can sell your home.

If you work with a skilled realtor, you may wind up earning more money even after paying the commission. Besides, the commission that you pay may be tax deductible.

While hiring a realtor will cost you, it may not be as costly as you think.

3. Realtors Can Improve Your Home’s Presentation

It takes a lot of work to make a home appealing to buyers. Buyers aren’t interested in seeing a home that looks lived in. They want a home that they can picture themselves in.

Your realtor will be able to do a number of things that will make your home more attractive and appealing. They may suggest some minor upgrades, such as new fixtures or a fresh coat of paint. They will help you to re-arrange your furniture in an attractive way, staging your home for potential buyers.

If you want your home to make a big impression on buyers, you’re going to want it to look the best it can. A real estate agent will help your home look picture perfect.

4. Realtors Can Take The Stress Out Of Selling

Selling a home can be overwhelming, especially if you are trying to find a new home to move into. When you work a full-time job and have a lot of things on your plate, trying to get your home sold can be overwhelming.

If you don’t want to deal with the hassle of getting your home sold, you don’t have to. Not everyone has the time to deal with the for sale by owner process. There is no shame in opting to work with a realtor.

5. A Real Estate Agent Can Help You To Sell Quickly

If selling quickly is your top priority, then you will want to work with a realtor. They know how to get a home off the market as soon as possible.

If you’re not a real estate expert, selling a home can take a lot of time. It may be months or more before you’re able to find a buyer. The closing process could take even longer.

If you don’t have time to spare, then you need to hire a real estate agent. If you work with a skilled realtor, you’ll be able to sell your home in no time.

As you can see, there are a number of difference between working with a realtor and selling your home yourself. You will have to decide which option is the best fit for you.…

Tips For Efficiently Marketing A Window Installation Business In 2016

window being installed

You might be running a new window installation business in 2016, but is it one that is going to prosper? You have to be prepared for how you are going to be marketing this business or things will flop. It happens all the time because you are not able to think about this stuff as much as you need to. There are times when people make these mistakes and regret it a lot.

Here are the tips that are going to help you out when it comes to a good window installer in 2016 and how you are going to be marketing it.

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1) Social Media Is Important

Start with setting up a new account for the window installation business on platforms such as Twitter, Facebook, and Instagram.

Just put them up and start to connect them to your website and everything you do which is going to help spread the word.

Pure marketing is done through communication with the target market, and these accounts are a way to close the gap between you and the leads.

It is something that has been working well and helps with Google as well.

monitor with search on it doing local seo

2) Optimize Site For Local SEO

Local SEO is now the best way to make sure you are getting free targeted leads. These are people who are looking to find your business in the area and don’t need to go with a national brand.

You want to rank for these keywords as fast as you can if you want results.

If you don’t, you won’t care at all, and that is something people do as well.

You want to look at everything and then think about what you are doing.

Local SEO is a must, and you have to do a bit of keyword research as well when it comes to this type of marketing. After this is done, the business will flourish.

magnifying glass with quality

3) Build Through Quality

Word of mouth is always going to be the best form of marketing, and it does not matter what period you live in. It is always going to be important and something you will have to care about. If you are not thinking about quality as a window installation business, you are only harming the profit that you could make in the long-run.

You want to focus on quality rather than rushing to market and not getting results.

Clients are looking for new window installation business to go to, and you have to give them a reason to select you over the rest. Some people won’t care about this at all, so you have to be ready. Those who are reckless are the only ones who are not going to be happy.

You want to think about marketing as much as you can, and that is where these three factors come into action. Look at these tips as a way to promote your business and get it in front of people who will be interested.…

Online Marketing Ideas for Businesses

The Internet has continued to be a great tool to help with marketing and advertising. Many businesses have been able to increase their sales and grow all thanks to the internet. There are numerous different approaches you can use to ensure you have marketed your business online and increase your sales. The great thing about marketing your business online is that you don’t have to use a lot of money when starting out. If it doesn’t work out, then you won’t lose much money. Below are some online marketing ideas that will go a long way in helping you with your marketing efforts.

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A blog is one of the best marketing channels for business. It is a useful tool because it gives you the chance of providing your prospect clients with information and content that isn’t focused on selling. This content can be shared on social media platforms and increase the traffic to the blog. Getting your content shared is also a great chance to establish yourself as an expert in that field, this will make your prospective clients trust you and increase the chance of making the sale. Blogging can also help with SEO efforts and help your page rank at the top of the search engine results page.

Social media

icon-1328421_1920Social media has continued to be a great tool for online marketing, and you can easily reap the benefits. If you are not utilizing social media for your business, then you need to start it as soon as possible. The first step is choosing the right platform to use. There is no point in using many social media platforms then fail to focus enough. Choose the social media platform that your prospective clients use the most. Selecting a few social media platforms will give you the chance to concentrate fully on them.

Email marketing

email-1345921_1280Email marketing has been around for some time. It has been around for a long time because it has proven to be effective. Email marketing is a good way to engage with your customers. Integrating email marketing with other marketing campaigns can help deliver maximum results. If you have a limited time offer, send it out to your mailing list. Always remember not to overdo it because people don’t want their emails full with marketing stuff. Social media can be a good way to start building your email lists.

Pay Per Click

Pay per Click is a good way to market online because you only pay when a prospective client clicks on your link. PPC can be a good way to get into the world of online marketing because you have the chance of targeting regions and terms that relate the most to your business.

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Using webinars can help you build your list and generate leads. Make sure you provide informative content to help you seem like an expert in your field. People are more comfortable working with businesses that know what they are doing.

Online marketing will continue to grow as more and more people turn to the internet for shopping and looking for information.